We take a personal approach to working with our customers to create a web site.  The process of building an effective web site is a successful blending of organizational  objectives, target  marketing, interactive communications and the use of various computer resources.  The best web designers are proficient in computer science, current and emerging communications, graphic  arts, with marketing and business management experience.

We provide this information because we know the internet can be a scary place.  By taking a personal approach we can make sure you will have a basic understanding of how the internet works and plenty of support when things don't go as expected.

Identity and marketing know-how: The successful web site presents visitors with a favorable impression of your company.  Sites that are unable to hold the attention of the visitor for more than a few seconds are quickly eliminated.  Having only a few seconds to identify with your target market/customers is a real challenge. Well designed sites take into consideration: targeted end users' needs, the business identity of your company, browsers and other software that might be used, the services capability where the web site will reside, web page load times, information content design, monitor screen size, fonts, colors, in addition to other variables unique to your company's specific needs.  A company web site should look consistent with the identity developed for brochures, letterhead, business cards and ads. That look should be consistent on every page of the site. A well integrated identity lets visitors know that they've come to the right place.

Prices/Costs: It is important that you establish a budget at the outset.  Web costs can quickly balloon out of control as you keep adding to the list the of features you  might need.  A budget will insure that you have thought through all the hidden expenses and ranked features that matter the most. Web design is only one facet of an effective overall marketing effort.  The web budget should reflect the continuity between all of the various marketing mediums and efforts already being used.

Budget/strategy:A web site's effectiveness will depend on your business objectives and expectations. If those objectives have measurable  results you will be in a better position to anticipate development costs.  An effective web budget is a balance between the expected value it brings to your business and the expenses required to meets those business objectives. A successful web strategy takes time and money to develop.  Future development costs should be in response to the activity your site receives measured against your overall business plan.

Just starting out: If you have limited resources it is a good idea to initially start with a small web presence. Once your site is established slowly adding specific bells and whistles to better reach your target market will be easier. Incrementally adding more sophisticated technology also reduces the potential for down time due to programing bugs.  If you are a small company consider allocating about 10 percent of your annual marketing budget for web development. If this is your first venture into the internet experience allow yourself a cushion for unexpected costs and time to assimilate the web development learning curve.

Project scope: If you are creating a web site to simply say I have a web presence, go for a cost-effective template design. Host the site on your existing internet provider's web server.  A basic five page site will be all that is necessary.  In some cases well designed small sites are more productive and end user friendly than the multi-thousand dollar counterpart designs.

With mid level sites (10 to 50 pages) companies have the opportunity to diversify the services and offerings to  end users.  These might include: building customer lists, display samples of services and goods, enhance corporate image, find business partners and dealers/franchises, improve customer services and  communications, improve supplier performance and relationships, recruit new employees/members/subscribers, testing consumer responses to marketing offers.

Also consider that the internet's most popular  use is searching for information.  Would your site be more successful if you were perceived as a source of useful information? Often sites are designed as 24 hour help and information centers, providing timely information about your services and happenings in your industry.      

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